What is Digital Marketing?
Over the past few
decades, Digital Marketing and its types have had to keep up and content with leaps in
technology and our relationship to it ever since. In today's world where the
internet is twine with everything we do, the importance of digital marketing
has become very clear. It has also become an integral part of what business
means to its customers.
 |
| Digital Marketing |
How digital
marketing came into existence. What is the history behind it? What are the
mediums why do we need digital marketing? I would say digital marketing is the
promotion of products over the Internet or any form of electronic media. Now
people consume digital content daily like for example, in the beginning, we
would read all the news or the day-to-day in use over the newspaper.
But ever since
we've got smartphones, we've got tablets everything is bound to the online
activity. So very soon the traditional getting platforms will disappear by
replacing it with a digital Market, which will completely take over the
industry. There are so many advantages which you cannot even count guys. Now if
we talk about the history of the evolution behind the growth of digital
marketing, this was first used in the early 1970s where a programmer called RayTomlinson sent the first email, and through this, it was established that you
can communicate using machines. But this was just the beginning the lesser.
Did they know that
digital marketing would create a revolutionary in the field of marketing as
several users increase the landscape evolved from email to search engines like
Archie, Yahoo, Google e-commerce sites, like Amazon, eBay and many more and also
the better starting point for the history of digital marketing was in the year
1990, This was when the term digital marketing was first just in the launch of
Archie first search engine.
Now. What is Archie, Archie is a tool for indexing FTP activities allowing people to find specific
files. Most of you might not know that Archie is a very first internet search
engine. This is when the digital marketing term was first used then in the year
1993. The first clickable web advertisement Banner was released. So this is also
another added weighing for all marketing followed by which in the year 1994
Yahoo was launched which was the first e-commerce transaction over the net
market and also in the year 1996 smaller search engines like hot pot and Alexa
were released next in the year. 1998. Yahoo! Launches Yahoo! Web search. So in
this case digital marketing has already been grown to one extent and this was
also the birth of Google Microsoft. Also launched MSN.
Also in the year
2001, the first mobile marketing campaign took place next in the year. 2003
Word Press was released. I think most of you know how Word Press works any of
the content creators would know how a word press is used and also in the year
2000 for Gmail, Facebook, and Google goes life. These are the Milestones in which
digital marketing has achieved 2005.YouTube is launched and in the
year 2006 it was launched and also in the Year 2007 Tom Lowe Spotify was
launched in the year 2008 and Google launches its first real-time search engine
results in the year 2009 and WhatsApp has also launched in the year 2010, which
I think this application is used by most of them. Whatsapp is also a platform
for digital marketing India, 2011 Google Plus, and Google Panda was launched
2012 Knowledge Graph was launched by Google and also in the year 2013 Facebook
Messenger app was launched and also this is the year where Facebook took over
WhatsApp also in the year 2015.There was Snapchat.
So this is exactly how digital marketing took the mainstream one by one here by
here.
So what according to you
is digital marketing, so it is just a platform or it is just a medium through
which you can get a lot of followers or you can promote your product but that's
not its digital marketing is one of those fancy new buzzwords that is used in
the recent days. It encompasses all marketing efforts that promote your product
or brand using electronic devices or the internet it leverages online marketing
tactics such as mainly search marketing email marketing social media marketing
and mobile marketing to connect with current and prospective customers. So
if you go but the definition of digital marketing is internet marketing.
It is also referred
as advertising and delivered through digital channels the Animals can be social
media platforms mobile platforms email or web applications search engines and
websites to make it simple for you guys digital marketing is any form of
marketing product or services that involves electronic devices. So this is a major reason why it's been around for more than decades.
- Need Of Digital Marketing
The major reason would be
marketing has a lot of options guys. It is always related to the strategies
associated with it and also you can get creative and experiment with every
little aspect of the marketing campaign. But when you compare this with the
traditional way of marketing, this is impossible guys the task that you can
complete online cannot be done with the help of traditional marketing. So
Traditional marketing firms would be printing ads phone communication and also
physical marketing now say if you want to start your business and you want to
promote them. You cannot go to everybody's house knock on their doors until I'm
going to start this project or I'm going to work on this would you please help
me do it? No. Nobody in recent days does that.
So one platform that you
can put across your views put across your ideas about what you're going to be
doing is digital marketing so you can actually get a lot of support from the
other people who are already working on it and also you can get a lot of
guidance on digital marketing strategy. So this is exactly why you need to
master digital marketing and its types.
 |
| Need Of Digital Marketing |
v Scope of Digital Marketing
It has several
smaller divisions that work in different directions yet contributing to the
overall growth of the firm digital marketing is considered as an umbrella term
which is also known as data-driven marketing and operates over the digital
platform that is the internet for the introduction and promotion of various
goods and services. The future of digital marketing is booming not just in one
particular country, but all parts of the world in the year 2016. The industry
was taken by surprise with over 1.5 lakh job opportunities in digital
marketing. Domain well what followed this was an even bigger surprise when the
only first quarter of 2017 marked close to 8 lack of digital marketing job
opportunities, the surveys were conducted by various forums, which have
predicted this number to grow with digitalization in the nation.
Now the digital
marketing industry is at its peak and the moment due to many reasons are these
points it is flexible since the entire work can be done on the internet. There
is no Friction of a particular place. It doesn't matter if you are at an office
or you're at home, even if you are at your native or any place, all you need to
do is have a device that is connected to the internet and then you are sorted
and it is very easy accessing. The digital media is no rocket science guys. It
is just a piece of cake the newest of all the users used to take a minimum of a
few days to learn how to operate the digital media.
This is purely a
user-friendly medium. It also has a high engagement ratio. This is also
considered to be true because the traditional media are being completely
overshadowed by digital marketing due to the high engagement factors, the
brands and companies have begun to give extra emphasis to the ad campaigns run
on the Internet or over the television advertisements and the next we have the
job opportunities. The number of job opportunities in the field of Digital
marketing is very massive. The more user engagement the more job opportunities.
The employment sector has seen a major share of jobs generated by the digital
marketing domain The Career scope in digital marketing seems very attractive to
masses and that is one of the major reasons why the professionals are learning
this course to enter the industry.
So you will for sure get
a promising job if you take up a digital marketing course. It helps in getting
immediate results and advertisers running a social media campaign can easily
measure the performance of the campaign in the real term without waiting for
long intervals. You don't have to wait for any of the results that you're
looking for. The result generation is very easy. So these are the major reasons
for the scope where digital marketing is required.
- Types of digital marketing
So digital marketing and its types include:
- SEO (Search Engine Optimization)
SEO is search engine
optimization. It is a process of Optimizing content technical setup and reach
of your website so that your pages appear at the top of the search engine
result for specific keywords. The ultimatum is to attract customers or visitors
to your website when they search for products or services related to your
business SEO also enforces the need for user-friendly website valuable and
engaging content and credibility for other websites and customers or Visitors
are to recommend you by linking to your website or tagging you in our social
media posts. So to generate traffic to your website, you can follow the
procedures that are
 |
| Search Engine Optimization |
Ø On-Page SEO and Off-Page SEO
So this on-page SEO
focuses on the content that exists on the page on the website if you want to
research a keyword for their search volume or the intend you can answer
questions for readers. Off-page SEO, this SEO mainly focuses on all the
activities that take place off the page when looking to optimize your website
now talking about technical SEO this SEO mainly focuses on the backend of your
website, like for example image compression, CSS file optimization, and
structured data are the different forms of technical SEO that can Easy of
websites loading speed so this is about SEO or search engine optimization.
- Content Marketing
There is a famous saying
called content is King. Content Quality is the fuel that drives your digital
marketing strategies. So content marketing denotes the creation and promotion
of content assets to generate brand awareness lead generation traffic growth
and customer interaction. So if I say content marketing the first thing that
anybody would think of is the creation of videos writing blogs and infographics.
 |
| Content Marketing Strategies |
YouTube is the second largest search engine on the internet and
videos are completely taking over the digital marketing world. So the content marketers
or the content creator make videos that help in brand awareness lead generation
and many more .creating content and offerings relevant contents help your
audience to take you as a valuable source of information. So always make sure
that the content is very interesting so you can grasp their attention.
- Paid search
It is also called
as Pay-Per-Click. It is pay per click. So this advertising refers
to the sponsored result on the search engine result pages. So if you search for
any of the content, if you find the word add below the title of the topic that
is the paid search. So that is paid advertising.PPC ads are visible flexible
and effective for many different types of organizations with this paid search.
 |
| Pay Per Click |
You can only pay when your ad is clicked. You can also tailor your ads to
appear when specific search phrases are entered or targeted some of the
channels, where you can use PPC, are paid ads on Facebook Twitter ads and
sponsored messages on LinkedIn.
- Social Media Marketing
Social Media Marketing
promotes your brand and also the content on the social media channels to
increase your brand awareness Drive relevant traffic. Also, generate possible
results. So if I say social marketing what will be the first thing that comes
to your mind? It would be Facebook, Twitter, Instagram, LinkedIn, and many more.
 |
| Social Media Marketing |
So people these
days mainly rely on social networks to discover research and educate themselves
about a brand before engaging with it. So for marketers, it's not that tough to
just post on Facebook or LinkedIn accounts you should also, we've social
elements into every aspect of your marketing activities to create an
opportunity for sharing.
- E-mail Marketing
Major companies usually
communicate with their audience or customers through email marketing emails are
used to promote contents events and also talk about the discounts and also it
helps in directing people to the website and also to succeed in email marketing. You should satisfy all the core attributes like it should be trustworthy
that is you need to generate people's trust with the help of an email relevant.
That is the image would be relevant to the topic or the subject that you'll be
discussing conversational.
 |
| E-Mail Marketing |
So always make it
conversational guys make them feel that you're talking to them just like a
colleague even though you don't know them. You just have to make sure that
you're being placed into them. You're portraying yourself to be pleasant to be
coordinated. And across the channels that is you need to be on time with your
marketing males strategic. You should always have a strategy to drive the
customers to your website.
- Mobile Marketing
Mobile devices are
becoming an integral part of our lives. And hence. Marketers need to understand
how to communicate you have social media marketing and all these Social media
marketing applications can be downloaded on your phone and also you can use
SMS.
 |
| Mobile Marketing |
So these are the
different types of digital marketing which is available and also finding the right method for your business is the key to success.
- Challenges in Digital Marketing
The very first question
which comes in our mind is how to do digital marketing. So the first
challenge would be building an effective website. So this is an obvious place
to start when a business decides to go online. The first challenge you will be
having is to build the best website possible. Some small-scale industries are
already looking for professional web designers who can make their websites look
pleasing and also deliver a great user experience. So the way your audience
experiences our online presence is a huge factor in the success of your
marketing efforts.
So this is a promising
Challenge and understanding the audience so speaking of attracting the right
visitors or a customer’s many small-scale Industries. Don't fully know who to
Target. This is whereby a Persona comes in handy buyer personas are essential
in the digital marketing world. They are semi-fictional representations of your
ideal customers. So you need to build a rapport with the customer and know what
exactly they're looking for if they're looking for something that your business
deals with you can make the first point of contact and also follow up on their
progress and the next thing would be creating valuable content.
 |
| Challenges in Digital Marketing |
Even if you have a small
scale industry, which has a good-looking website without valuable information.
Your marketing won't deliver results as expected content that is targeted and
relevant to your bias. A persona can attract the right way. A toast to your
site. Ideally, that's a lot of content to create next up. We have promoting
content. Even if you're creating awesome content and deliver your value or
ideas to the readers. There is another component that is often overlooked that
is promoting the content. There are several ways. You can feel your content
distribution all of which you can take up some substantial amount of time to do
that is social media. This is one of the best Forms where you can promote your
content like Facebook, Twitter, LinkedIn, YouTube, and also email. So this is about
the challenges that are hurting the businesses.
Conclusion
Digital marketing is a great
opportunity for the businessman to grow their business and for the students to
make a career in this field, you just need to have a clear understanding of Digital Marketing and Its Types. This is a growing field so you should take advantage of this new technology
to achieve your goals. Today is the era of digitalization so make the most of it
and grow your career with digital marketing.
0 Comments
If you have any doubts and any suggestions for improvements ,Please let me know.